
     
How to Build a Successful One-Person Business
A Common-Sense Guide to Starting & Growing a Company
2nd Edition, Revised & Expanded
Veltisezar B. Bautista
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Drawing on his own experiences and those of others, author
Veltisezar B. Bautista gives proven strategies:
- Ideal one-person businesses: many home-based, part or full
time (no, you don't have to quit your job or mortgage your
house!), How to choose the right one.
- How the most successful chose their business (yes, you can
even do what you enjoy!). Case histories.
- Simplified accounting and business procedures: CUT cost and
SAVE time.
- Subcontracting--indispensable to your success. Important
20-point IRS test.
- Using "smart" technology to its FULLEST (without
overspending).
- How to get FREE advice--and when it pays to hire consultants
- RESOURCES: newsletters, trade organizations, consultants,
suppliers (to name a few); nearly 500 in all!
Perhaps you've already launched your business. Or maybe your aim
is a second income, or helping your wife or husband launch her or
his own profitable home business. Whatever your goal, this book
can start you making your dreams a reality. Order today your copy
of How to Build a Successful One-Person Business.
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Veltisezar "Velty" B. Bautista did it. He began his one-person
business in 1983 with only $50 and went on to make more than
$100,000 a year, and today he is teaching others to do what he
did...to take a dream and a few dollars and transform them into
wealth, happiness, and awesome success.
The shocking truth is that the businesses of tomorrow are going
to be one-person operations. The corporations of yesterday are
crumbling. Many have already gone out of business.
The problem, however, is this: Most people don't know how to
build a business of any sort, let alone that will thrive--let
alone one that can bring you more than $100,000 a year--every
year!
Most of the 15 million people running one-person businesses are
going to go belly-up in three years. Why? Because they don't know
what Bautista tells about in his book How to Build a
Successful One-Person Business.
Bautista knows how to run a business. He started with $50 in his
pocket. He wrote a 32-page booklet in the early 1980s and sold it
on his own.
In 1985 he expanded the book, gave it a new title, and achieved
even bigger success. Then he wrote and published other books.
By 1990 others were noting his achievements. Quality Books, Inc.,
the largest distributor of nonfiction books to libraries gave him
the "Small Press Publisher of the Year" award, in recognition of
his outstanding achievements in publishing.
Also in 1990, he received two "Benjamin Franklin Awards," the
most prestigious awards in book publishing.
And that same year, he made his first $100,000. He has gone a
long way ever since.
Here is what Bautista says:
"It does not matter at all what business you are in or want to
start. The principles in my book are the building blocks for
creating a business that makes money. Period! (This is GUARANTEED
to work for you.)"
What is this giant new book?
- Want to write and publish books of your own? See chapter 17.
- How do you create a business plan for you alone? See chapter
4.
- Want to know the 7-point success formula? See chapter 27.
- How do you pick a good business name? See chapter 6.
- Do you know how an "incubator" can help you? See page 281.
- Do you know today's hottest new business strategy? See
chapter 13.
- Want to know how to price for the most profit? See chapter
10.
- Want to run a home-based import/export business? See chapter
16.
- Need money? Don't go to a bank! Instead, see pages 57-64 for
a list of little known sources that can give you the financial
help you seek.
This honest and easy-reading book is PACKED with inside
information, tips, ideas, and techniques to help you start, grow,
expand and prosper from ANY one-person home or office business.
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Introduction
Chapter 1
Why Start & Grow a One-Person Company?
Chapter 2
How to Develop Your Entrepreneurial Traits
Chapter 3
How to Determine Which Business Is Right for You
Chapter 4
Creating a Business Plan Tailored to You Alone
Chapter 5
Choosing a Business Structure
Chapter 6
What's in a Name?
Chapter 7
Setting Up Your Office
Chapter 8
Seed Funds for Small Start-ups from Microloan Lenders
Chapter 9
Choosing the Right Computer
Chapter 10
Selling Products: An Ideal One-Person Business
Chapter 11
Offering Services: Another Great One-Person Business
Chapter 12
Savvy Marketing: How to Sell Your Products or Services
Chapter 13
Wise Ways to Manage Subcontracting
Chapter 14
Distributors: Your Lifelines to Profits and Growth
Chapter 15
How to Start & Operate a Mail Order Business
Chapter 16
Running a Home-Based Import-Export Business
Chapter 17
How to Run a One-Person Book Publishing Company
Chapter 18
How to Publish a Newsletter
Chapter 19
Diversification: Obtaining an All-Season Business
Chapter 20
How to Do Consulting Part Time or Full Time
Chapter 21
Tools and Systematization: Keys to Time Management
Chapter 22
Smart Ways to Manage Your Company's Cash Flow
Chapter 23
Effective & Smart Networking
Chapter 24
Using Other People's Brains
Chapter 25
Single-Entry Bookkeeping for Simplified Accounting
Chapter 26
Program Your Mind for Success
Chapter 27
7-Point Success Formula for a Solo Operator
Chapter 28
How to Jump-Start Your Business with an Incubator
Chapter 29
How to Run Your One-Person Business Like a Big Company
Chapter 30
How to Benefit from the Information Superhighway
Bibliography
Index
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How to Build a Successful One-Person Business:
A Common-Sense Guide to Starting & Growing a Company
A Conservative Book Club Alternate Selection
(October 1994 Bulletin)
"One of my favorites among the many new small-business start-up
books is How to Build a Successful One-Person Business: A
Common-Sense Guide to Starting and Growing a Company..."
--Jane Applegate, nationally-known syndicated columnist on small
business (Working Woman magazine)
"I got lots of help and practical advice from the usual books
about publishing, and I was very glad they were available. In a
way, though, your book helped me more than most by convincing me
one person CAN do it alone--and showing me how. Thank you for
your marvelous book!"
--Kathleen Domenig, Strata Publishing, Inc.
"I bought your one-person business book about a year ago, and it
gave me the confidence to bring out my first piece of software,
The Business Traveler's Guide to Inns & B&Bs. Next
is books."
--Lisa Shaw, Williams Hill Publishing
"A business book that's fun to read and chock-full of useful,
hard-to-find information....You'll learn plenty painlessly by
reading Veltisezar B. Bautista's How to Build a Successful
One-Person Business. Old-fashioned illustrations pepper
the volume, but don't let the folksy typeface and kitschy
pictures fool you. This book is loaded with common-sense
discussions of practically everything the solo flier needs to
know about business."
--Business Start-Ups Magazine
"The book is one of the best I've read on the subject of starting
a small, home-based business."
--John Simpson, Memphis Business Journal
"The book contains useful tips on targeting a niche market,
developing entrepreneurial traits, and building ideal one-person
businesses."
--Nation's Business
"There are plenty of small business guides for entrepreneurs, but
this has a different angle than most: it provides a formula for
developing a one-person business which relies on no-one else for
accounting or successful operations. From selecting sales reps,
dealers and subcontractors to using technology to enhance
business operations, this is packed with ideas not seen in
similar-sounding titles."
--Midwest Book Review (The Bookwatch)
"This book may be the quintessential of "How-To Start a
Successful Business" book of the '90s. Bautista runs his own
one-person publishing house and wins "Best of Year" awards for
his astute ability to cover his subjects in easy-to-understand,
common sense logic and experienced lore."
--Jerry Buchanan, publisher/editor, TOWERS Club's Info
Marketing Report.
"I've read many, many 'how-to' books and I think this one is very
well done."
--Allan Cohen, publisher, Working From Home, Hollandale,
Florida
Note: How to Build...has also been excerpted in
several other publications.
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